A stakeholder is anybody who can affect or is affected by an organization, strategy or project. They can be internal or external and they can be at senior or junior levels. Some definitions suggest that stakeholders are those who have the power to impact an organization or project in some way.
Stakeholders are crucial to the success of your project. Neglect them and they will actively work against you. Manage them well and they will actively promote you and your project. The first step in stakeholder mapping is to identify your stakeholders. Get your project team together and list everybody that you can think of who is, or will be affected by the project.
At Uname we help you identify your Stakeholders and make sure they are all on board. We use several tools for this process including Brainstorming and Mind Mapping.